If your site occupied the first lines of the search engine ranking for a long time and began to lose its position, then it is time to take urgent measures to return the lost positions. This will require urgent measures to optimize the site and its "visibility" on the network.
Necessary
- Required:
- - develop a plan for raising the rating;
- is a company offering optimization services.
Instructions
Step 1
To begin with, determine what place your resource currently occupies in the ranking of search engines. To do this, enter your keyword / words into the search bar and start the search. If your resource is designed mainly for a Russian-speaking audience, use Yandex, if you work all over the world, add Google. In a few seconds, you will understand the state of affairs - if your site is visible on the first page - this is a good result, if it is in a lower place - get to work.
Step 2
Start by researching your competitors' sites. Choose those that are on the first five lines of the rating, and carefully study them: how they attract visitors, how they promote, what is their design, services, services - all this must be reviewed and adopted the best tactical moments.
Step 3
Take advantage of popular bulletin boards, forums, blogs - regularly post information about your site on these platforms, make promotions.
Step 4
The same applies to social networking sites - their traffic is already going through the roof, which is also a positive moment for you. Create a group on such a site by the name of your resource, and make constant mailings - notifications about new arrivals, promotions, news, events. Invite to visit your site, for those who come from this resource, offer discounts, surprises, presents - do everything so that people want to come to your site.
Step 5
Select several sites with high traffic and negotiate an exchange of links and banners. There should not be many such sites - a maximum of three or four, they can be similar to your site in the subject, but should not be direct competitors. If your sites complement each other, this will be the best option. For example, a women's clothing website can put on its pages a banner of a promoted women's fitness club website, and so on.
Step 6
Redirect links - don't forget about them too. This is one of the most effective means of attracting visitors.
Step 7
After the work done, check again what place your site now occupies in the search engine rankings. Enter your keywords again into the search box and start the search. If you worked diligently and hard, your resource must have moved to the top lines of the search ranking.
