Every exhibitor who runs exhibitions effectively has his own secrets. As a rule, the event has one goal - to get new markets for its products. To achieve this, you need to know how to organize an exhibition in such a way as to attract visitors and effectively present your product.
Necessary
- - exhibition stands;
- - booklets;
- - product;
- - premises for the exhibition.
Instructions
Step 1
Rent a suitable space. It should be spacious, heated if the exhibition is planned in winter, ventilated if in summer. In addition, you should pay attention to lighting - this is one of the factors of a successful exhibition.
Step 2
Distribute responsibilities between the employees involved in organizing the exhibition. The personnel participating in the arrangement and holding of the exhibition must have the following qualities: to be sociable, to have an attractive appearance, to be distinguished by endurance, to have certain knowledge about the products that the company produces and sells.
Step 3
Prepare a replacement stand attendant by briefing them on their responsibilities.
Step 4
Develop a calendar schedule in which you describe the responsibilities of each employee participating in the exhibition, the timing of preparatory work and other important points regarding the arrangement of the exhibition.
Step 5
Fifteen minutes before the opening of the exhibition, place your assistants in their workplaces. Give them promotional gifts, brochures, and other material.
Step 6
Control the workload of stand attendants by organizing their substitution so that employees can have a little rest.
Step 7
Discuss the results of each day of the exhibition with your colleagues, exchanging views on what can be improved.
Step 8
At the end of the exhibition, draw up a report in which you describe in detail all the points related to the design and holding of the exhibition, including the problems that arise. Such a report will help prevent unwanted moments when arranging new exhibitions in the future.
