For some, the Apple logo has become a symbol of unconditional product quality, and for others - a symbol of cold and calculating marketing in its worst sense. There are many rumors around the past and present of the company and its logo, like the face of Apple, is one of the main elements of this mythology.
The answer lies in history
The famous bitten apple is a simple and concise icon that symbolically crowns the complex structure of the giant Apple corporation, the name of which is familiar to everyone. It is quite natural that he generates a lot of interpretations and overgrows with meanings. They see both the biblical apple of discord and the Turing apple, biting which the scientist passed away. Any interpretations have the right to life, but, first of all, those meanings that were purposefully laid by the creators are interesting.
There are many reasons for creating additional meanings from such a simple sign as an apple, but the very first Apple logo, which was created by artist Ron Wayne, should be considered the starting point. It was a monochrome miniature depicting Isaac Newton sitting under a tree and an apple above it. According to legend, an apple fell on the scientist's head and pushed him to create the foundations of the theory of gravity, becoming one of the symbols of insight.
The logo was accepted, but Steve Jobs immediately realized that the modern firm needed a more modern logo. Therefore, it was decided to discard all unnecessary and make the sign as simple as possible. A year later, it was created by designer Rob Yanov - it was already a bitten apple painted in all colors of the rainbow.
Why did the apple become bitten?
Since the shape of the logo was simple, it could be confused with other fruits, or even not at all immediately understand which image is applied to the company's products. The bite made the mark more unambiguous, and it did create an attractive hint of the forbidden fruit, which is known to be sweet. Still, a practical approach is paramount in this case.
There is also an unconfirmed version that the apple became bitten, since the sign of the whole apple was already taken.
Sometimes an apple is just an apple
A huge army of fans and opponents of Apple have created many legends about the history of its origin and the meanings embedded in the logo. The most common one says that the logo painted in all colors of the rainbow has something to do with the LGBT community. Apple, although it supports the rights of sexual minorities, did not put such a meaning in the logo. The multicolored logo merely indicated that the company produces multicolored monitors.
The company logo remained in color until 1998.
In addition, the logo itself appeared long before the LGBT community began to use the rainbow as a symbol.
